Marketing your personal injury firm can seem like an effort in futility. With so many competitors out there, how do you stand out from the crowd? Luckily, there are plenty of digital marketing techniques that your company can use to appeal to a new demographic.
Now, more than ever, digital marketing is the best way to attract new business. But as a personal injury firm, you’re not expected to do it all. That’s why you need a helpful personal injury lawyer marketing guides to show you the ropes, whether it’s creating organic content or engaging in PPC marketing. It doesn’t matter if you’re trying to boost your numbers before the end of the year or serve new clients that need your help: here are some of the best ways to market your personal injury firm online:
Start With A Great Website
You can’t hope to gain new clients without a great website. After all, this is the cornerstone of your marketing campaign. If a client doesn’t have an informative website to visit and seek contact information, you’ll never turn those leads into customers.
That means that your website has to do more than just exude a pretty facade. While a great color scheme will look nice, you want to ensure that your website loads quickly, is easy to navigate, and is mobile-friendly. Since 50% of personal injury clients start their search on a mobile device, this last tip is of the utmost importance.
Without a great website, all your other digital marketing efforts will be in vain. Rely on an expert marketing company to design a website that works for you, not the other way around.
Learn About SEO And Organic Marketing
Personal injury firms often deal with a number of specialties. Between medical malpractice, workers’ compensation cases, and car accidents, it can be difficult to establish where your niche lies. Luckily, SEO can help you establish goals to strive toward.
Search engine optimization, known as SEO, is one of the best ways to gain leads in an organic way. Of course, this also encompasses Google Ads and Pay Per Click marketing, but organic SEO deals primarily with content creation and backlinking. By providing readers with helpful tips through your online blog and using keywords to serve as a relevant source of information, you can reach an entirely new audience.
It’s within these aspects of organic marketing that you can insert essential keywords like “personal injury attorney near me” and “local medical malpractice lawyer.” Even though you may have a variety of specialties, you can rest assured that SEO will cover your bases. After all, online users feel more comfortable knowing that they have found a great personal injury attorney in Albuquerque on their own.
SEO simply works.
Don’t Neglect The Importance Of Online Reviews
Online reviews have become one of the top influencers in marketing. As the population booms, people don’t rely on their friends and family for advice; instead, they’re looking to the web to get detailed information about a company, especially if it’s a personal injury firm. In fact, up to 90% of customers will look at a business’ online reviews before visiting it in person, including specialty services like personal injury firms.
After all, sensitive cases like these demand results. If you aren’t encouraging happy clients to leave reviews that help your business, you aren’t doing yourself any favors. A potential lead will undoubtedly check sources like Google My Business, Yelp, and social media sites before they even call your firm for a consultation. When you get these reviews up and running, you’re more likely to turn a cold lead into a warm one.
However, reviews can be a double-edged blade — and an opportunity. Not all of your clients will leave happy reviews about your firm. Luckily, this gives you the unique opportunity to respond on a platform that everyone will see. Even though you may have gotten a low review, potential clients want to see how you handle a negative blow to your business. If you offer great customer service in response to a negative review, this can still help your image in the long run.